#1 Cloud-based services are not immune from data loss

Critical business data can be lost or corrupted by accidental or malicious activity, 3rd party app sync / automated tasks, and virus / ransomware.

#2 Online service providers do not backup client data

Data replication across datacentres and geo-regions is for internal

use only, point-in-time recovery is not available to the end customer.

#3 Recycle Bin and Archiving are not backup & recovery solutions

Services such as EOA and Google Vault support eDiscovery for litigation and regulatory compliance, they do not provide point-in-time recovery.